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Sahar Freemantle

Category: Textiles
Location: Hackney, London
Description: Sahar Freemantle has two millinery brands; ‘UglyLovely’ and ‘Sahar Millinery’. ‘UglyLovely’ aims to create some of the most unique hats in London, Sahar hand crafts each hat to create original and unique pieces designed to flatter the wearer.
Both brands use traditional millinery techniques, and whereas ‘Sahar Millinery’ brings about timeless vintage style elegance, ‘UglyLovely’ is more macabre. Described as sinister but beautiful; UglyLovely is about the wonder and awe in the beauty of the strangest things, and a celebration of death. Here we see more sculptured pieces adorned with real butterflies, rusted keys and bird claws.
Sahar discovered her love for beauty in the unconventional following her degree in Costume Design at Edinburgh College of Art. After graduating, she specialised in millinery and set up her millinery labels in London. Her style reflects her varied Persian and English background, her love for British hats, as well as her exposure to the underground art world which surrounds her in London.

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